What To Look For In A Driving School Franchise

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What To Look For In A Driving School Franchise

What To Look For In A Driving School Franchise

If you are considering becoming a driving instructor, you’re probably wondering where to start. Being part of a franchise has some great benefits, but how do you choose the right one? 

In this article, we advise what you should look for and the benefits of joining a driving instructor franchise vs becoming an independent instructor. Read on to find out more.

Is There A Demand For Driving Instructors?

The recent Coronavirus pandemic meant that driving instructors were unable to operate their business. However, as things slowly return to some form of normality, it has been reported that demand is on the rise, due to backlogged tests and learner drivers being able to book driving lessons again.

According to the Department for Transport, the number of driving instructors working has decreased by 12% over the past 7 years. With there being reportedly 44,569 in 2013 to just 39,521 at the start of 2020.

Car insurance company Marmalade conducted research that revealed there could be less than 38,000 instructors by 2025. Whilst there is a predicted increase of 70,000 young learner drivers, due to the baby boom of 2003. Demand for driving instructors will continue to rise over the next 4-5 years.

What Are The Benefits Of Being Part Of A Driving School Franchise vs An Independent Instructor?

Now that you can feel more confident that a demand for driving instructors is there, and will only increase in the near future, the next step is to consider going franchise free and becoming an independent instructor or considering your franchise options.

Being An Independent Driving Instructor


  • You are your own boss, allowing you to set your own rates and working hours
  • Good earning potential
  • You can choose which car you use


  • You will need to pay any overheads yourself
  • You won’t have access to any marketing support, including help with social media, advertising or other promotional activity
  • You will need to source pupils from scratch

Being A Driving Instructor Part Of A Franchise


  • You will have ongoing support, including marketing materials and will be more likely to be found online, including on Google and other leading search engines
  • Your overheads are likely to be covered by the franchise, including a dual control car, repairs, and insurance
  • You are likely to receive support with admin, such as managing your bookings, and are more likely to have a consistent pupil supply


  • You will need to pay a franchise fee
  • You are tied in to the franchise and may need to pay an exit fee if your circumstances change

A good franchise should take the headache out of many aspects of managing your time, pupils, and bookings. They should support you with advice, good rates of pay, holiday allowance, and marketing. Allowing you to focus on what you do best – teaching. 

The Totally Driving Franchise

We are currently looking for local driving instructors in Teddington, Staines, Twickenham, Ashford and Feltham. We are proud to support our instructors with a great hourly rate and direct contact, giving you a direct line for information and advice when you need it.

What we offer:

  • A 2 week free trial
  • 4 weeks franchise holiday pay per year
  • No fixed contract
  • Great earning potential

and so much more

Our fantastic marketing means that we will reach your target students with; social media, local advertising, SEO marketing, and your own website profile. Contact us to become part of our leading team today.

Olie Smith
Olie Smith
Olie Smith is a DSA Fully Approved Driving instructor with years of professional experience in driver training. Oliver set up Totally Driving to give a more bespoke, personal feel to driving lessons.

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